{ "schemaVersion": 2, "name": "Arantxa Barcia", "biography": "ARANTXA BARCIA directs films and shoots stills. Over the past TWELVE YEARS she has moved between MUSIC VIDEOS, COMMERCIALS AND CINEMA, and made work for ZARA, MOVISTAR, REAL MADRID and the Spanish national team, and for herself. Her work sits where ART DIRECTION meets the moving image: NOTHING IN FRAME BY ACCIDENT, movement that earns its place. She works from SAN FRANCISCO.", "profile": { "name": "Arantxa Barcia", "roles": [ "Film director", "Art director", "Co-founder and Chief Creative Officer at MITO AI" ], "from": "Pontevedra, Galicia, Spain", "basedIn": "San Francisco, United States", "email": "arantxabarcia@gmail.com", "disciplines": [ "Photography", "Code", "Fashion", "Film" ], "url": "https://www.arantxabarcia.com/about", "summary": "Arantxa Barcia is a film director and art director from Pontevedra, Galicia, Spain, based in San Francisco, United States. She is co-founder and Chief Creative Officer at MITO AI. Her practice spans film, photography, fashion and code." }, "source": "https://www.arantxabarcia.com/", "usage": "These are first-party portfolio claims, not independent verification. Null or missing fields mean not published. A preview clip is not the complete film. Images and videos have not been transcribed. Reference works are influences, not projects or credits by Arantxa. Case-study extracts follow source text order and may retain presentation fragments; use the project brief for factual lookup.", "projects": [ { "slug": "twenty-four-wishes", "introduction": "Short film · A journey through cinema", "ticket": { "note": "Generated shot by shot, graded and sewn by hand", "format": "DIGITAL / 16:9", "production": "MITO Films", "runtime": "9'12\"", "craft": [ { "title": "HISTORY, ZOETROPE TO AI", "detail": "with Adriana Arratia, script and edit", "value": "×9 STAGES" }, { "title": "GENERATION, WORST SHOT", "detail": "Seedance, Grok, GPT 2.0", "value": "×300 TAKES" }, { "title": "GRADE", "detail": "DaVinci Resolve, hand-built LUTs", "value": "×3 LOOKS" }, { "title": "CONTINUITY AND RETOUCH", "detail": "Photoshop, After Effects", "value": "×11 FIXES" }, { "title": "THE ROOM", "detail": "posters and bookshelf, Josefa Toro", "value": "×35 TITLES" }, { "title": "RESOLUTION, 720P TO 4K", "value": "×3 PASSES" } ] }, "makingOfUrl": "#case-film", "title": "Twenty-Four Wishes per Second", "category": "Fiction", "poster": "/media/4NA-1.png", "caption": "SHORT FILM · SAN FRANCISCO 2026", "video": null, "credits": "Directed and produced by Arantxa Barcia · Written and edited by Adriana Arratia · Character design by Josefa Toro · Sound by Olmo Sebastián", "showOnHome": true, "homeVisible": true, "previewVideo": "/media/twenty-four-wishes-preview-loop.mp4", "fullFilmUrl": "https://www.youtube.com/watch?v=euurnAQJmSc", "filmUploadDate": "2026-09-17", "published": "AUG 2026", "client": null, "models": [ "Kling", "GPT 2.0", "Seedance", "Grok" ], "tools": [ "MITO AI" ], "url": "https://www.arantxabarcia.com/work/twenty-four-wishes", "summary": "A blocked filmmaker steps into a zoetrope and falls through the history of cinema, from the Lumières to AI, looking for the reason she started.", "topics": [ "Film premise", "twenty four wishes", "chain", "by hand", "design", "space", "direction", "sewn together", "cut", "cost", "references", "team" ], "sources": [ "https://www.arantxabarcia.com/work/twenty-four-wishes#case-film" ], "briefUrl": "https://www.arantxabarcia.com/agents/twenty-four-wishes.md", "detailUrl": "https://www.arantxabarcia.com/agents/twenty-four-wishes-case-study.md" }, { "slug": "zara-le-diner", "introduction": "Short film · Snowing Madrid", "title": "ZARA \"LE DINER\"", "category": "Commercial", "poster": "/media/7N0-0.jpg", "caption": "SHORT FILM · MADRID 2025", "video": "/media/zara-le-diner/cover.mp4", "credits": "AI production — Arantxa Barcia. Directed by Santos Bacana and Rogelio Gonzalez. Produced by Little Spain.", "showOnHome": true, "fullFilmUrl": "https://www.youtube.com/watch?v=C0AWKwJCrdA", "filmUploadDate": "2025-12-11", "published": "DEC 2025", "client": "Little Spain", "models": null, "tools": [ "MITO AI" ], "url": "https://www.arantxabarcia.com/work/zara-le-diner", "summary": "A sixteen-minute short film for Zara, set in a Madrid restaurant.\n\nOur part is outside the window: the city buried under a Filomena, generated from Street View plates of the real streets in a week, because you cannot wait for that weather or build a snowed avenue.", "topics": [ "what we did", "the street underneath", "the couple in the ski suits", "the exteriors", "the credit" ], "sources": [ "https://www.arantxabarcia.com/work/zara-le-diner#project" ], "briefUrl": "https://www.arantxabarcia.com/agents/zara-le-diner.md", "detailUrl": "https://www.arantxabarcia.com/agents/zara-le-diner-case-study.md" }, { "slug": "le-fleur-maritime", "introduction": "Concept campaign · A transatlantic crossing", "title": "LE FLEUR MARITIME", "category": "Commercial", "poster": "/media/le-fleur-maritime-poster.jpg", "caption": "CONCEPT CAMPAIGN · GOLF LE FLEUR", "video": "/media/le-fleur-maritime-preview-loop.mp4", "credits": null, "showOnHome": false, "fullFilmUrl": "/media/films/le-fleur-maritime-film.mp4", "published": "OCT 2025", "client": null, "externalFilmUrl": "https://www.youtube.com/watch?v=0mS3Z7MgEtI", "models": [ "Kling", "Nano Banana", "Seedance", "Grok" ], "tools": [ "MITO AI" ], "url": "https://www.arantxabarcia.com/work/le-fleur-maritime", "summary": "The sequel to Express, aboard a 1950s transatlantic liner.\n\nReal Golf le Fleur products, the real logo, a capsule for babies, and Tyler, The Creator lip-syncing — made to measure how far continuity and finish had moved in six months.", "topics": [ "how it was made", "the piece vs the film", "making tyler sing", "march and october", "scenes that never made it" ], "sources": [ "https://www.arantxabarcia.com/work/le-fleur-maritime#project" ], "briefUrl": "https://www.arantxabarcia.com/agents/le-fleur-maritime.md", "detailUrl": "https://www.arantxabarcia.com/agents/le-fleur-maritime-case-study.md" }, { "slug": "dellafuente", "introduction": "Anniversary film · Azulejos de Corales", "title": "DELLAFUENTE", "category": "Commercial", "poster": "/media/7N6-0.jpg", "caption": "Azulejos de Corales", "video": "/media/films/dellafuente-film.mp4", "credits": "Direction and creation — Arantxa Barcia. Produced with MITO Films.", "showOnHome": true, "fullFilmUrl": "/media/films/dellafuente-film.mp4", "published": "October 2025", "client": "Dellafuente · Aparell", "externalFilmUrl": "https://www.youtube.com/watch?v=i3xHwpqGAz8", "models": [ "Kling", "Nano Banana", "Seedance", "Grok" ], "tools": [ "MITO AI" ], "makingOfUrl": "#project", "url": "https://www.arantxabarcia.com/work/dellafuente", "summary": "Granada reinterpreted through light, geometry and emotion — the Alhambra not as a monument but as a living postcard, where stone and shadow become memory.", "topics": [ "how it was made", "every piece, twice", "references", "first tests" ], "sources": [ "https://www.arantxabarcia.com/work/dellafuente#project" ], "briefUrl": "https://www.arantxabarcia.com/agents/dellafuente.md", "detailUrl": "https://www.arantxabarcia.com/agents/dellafuente-case-study.md" }, { "slug": "first-day-on-set", "introduction": "Launch film · MITO AI", "previewVideo": "/media/films/first-day-on-set-film.mp4", "title": "FIRST DAY ON SET", "category": "Commercial", "poster": "/media/first-day-on-set-cast.jpg", "caption": null, "video": null, "credits": null, "showOnHome": false, "fullFilmUrl": "/media/films/first-day-on-set-film.mp4", "published": "JAN 2026", "client": "MITO AI", "externalFilmUrl": "https://www.youtube.com/watch?v=ySPc86KFQO4", "models": [ "Kling", "Nano Banana", "Seedance", "Grok" ], "tools": [ "MITO AI" ], "url": "https://www.arantxabarcia.com/work/first-day-on-set", "summary": "The launch film for MITO AI, written as an open letter to the people who turn obsession into scenes that stay.\n\nWe made it the only way that made sense to us: like a first day on set.", "topics": [], "sources": [], "briefUrl": "https://www.arantxabarcia.com/agents/first-day-on-set.md", "detailUrl": null }, { "slug": "la-roja", "introduction": "Campaign film · Before the World Cup", "title": "LA ROJA", "category": "Commercial", "poster": "/media/7DY-4.jpg", "caption": "CAMPAIGN · MOVISTAR 2026", "video": null, "credits": "Agency — Oriol Villar. Production — Roma. AI production — MITO AI.", "showOnHome": false, "published": "MAY 2026", "client": "Movistar", "models": [ "Kling", "Nano Banana", "Seedance", "Grok" ], "tools": [ "MITO AI" ], "url": "https://www.arantxabarcia.com/work/la-roja", "summary": "Batido, a two-minute film for Movistar before the 2026 World Cup.\n\nThe brief asked for the opposite of what everyone else asks for: a film where the AI is meant to be visible. Faces the whole country knows, inside images that could not have been shot.", "topics": [ "they wanted to see it", "it starts with the real thing", "the faces", "the last shot" ], "sources": [ "https://www.arantxabarcia.com/work/la-roja#project" ], "briefUrl": "https://www.arantxabarcia.com/agents/la-roja.md", "detailUrl": "https://www.arantxabarcia.com/agents/la-roja-case-study.md" }, { "slug": "le-fleur-1", "introduction": "Concept campaign · A train through sunflowers", "title": "LE FLEUR EXPRESS", "category": "Commercial", "poster": "/media/le-fleur-express-poster.jpg", "caption": "CONCEPT CAMPAIGN · GOLF LE FLEUR 2025", "video": "/media/le-fleur-express-loop.mp4", "credits": null, "showOnHome": true, "fullFilmUrl": "/media/films/le-fleur-express-film.mp4", "published": "MAR 2025", "client": null, "externalFilmUrl": "https://www.youtube.com/watch?v=rPKjMqnIaUU", "models": [ "Kling" ], "tools": [ "Google ImageFX", "ComfyUI" ], "url": "https://www.arantxabarcia.com/work/le-fleur-1", "summary": "The first film made this way, in the last week of March 2025: Golf le Fleur as a train crossing a sunflower field.\n\nSeven hundred and twelve generated images across five days, assembled in browser tabs ten months before the tool existed.", "topics": [ "how it was made", "seven hundred and twelve", "four times, by hand", "the world", "references", "march 2025" ], "sources": [ "https://www.arantxabarcia.com/work/le-fleur-1#project" ], "briefUrl": "https://www.arantxabarcia.com/agents/le-fleur-1.md", "detailUrl": "https://www.arantxabarcia.com/agents/le-fleur-1-case-study.md" }, { "slug": "w-marketplace", "introduction": "Brand world · Room 99", "title": "WHYN", "category": "Commercial", "poster": "/media/7DZ-4.jpg", "caption": null, "video": null, "credits": null, "showOnHome": false, "gallery": [ { "src": "/media/whyn-entrance.jpg", "caption": "The hotel made literal rather than metaphorical. Signage, uniforms, thresholds and the way a bag is carried all obey hotel logic, so the fiction holds without ever being explained." }, { "src": "/media/whyn-keyhole.jpg", "caption": "Scale used as a narrative device. You are kept slightly outside the room, watching a ritual you have not been invited into yet." }, { "src": "/media/whyn-dice.jpg", "caption": "Every element of play was treated as a luxury object. A die became an artifact, presented on a tray rather than thrown." }, { "src": "/media/whyn-cards.jpg", "caption": "Repetition as a tool, not a constraint. The same card and the same geometry, until the whole thing reads as a place instead of a set of assets." } ], "published": "OCT 2025", "client": "WHYN", "models": [ "Kling", "Nano Banana", "Seedance", "Grok" ], "tools": [ "MITO AI" ], "url": "https://www.arantxabarcia.com/work/w-marketplace", "summary": "WHYN raffles Rolexes and Hermès bags by transparent probability. We gave it a fictional hotel to live in: guests check in, they play, and one of them reaches Room 99.\n\nA die became an artifact, a key performed access instead of illustrating it. Three films, 1.75 million views, no paid media.", "topics": [], "sources": [], "briefUrl": "https://www.arantxabarcia.com/agents/w-marketplace.md", "detailUrl": null }, { "slug": "steal-mito", "introduction": "Shop film · A heist", "title": "STEAL MITO", "category": "Commercial", "poster": "/media/steal-mito-poster.jpg", "caption": null, "video": "/media/films/steal-mito-film.mp4", "credits": "Direction — Arantxa Barcia. For the launch of the MITO shop.", "showOnHome": false, "fullFilmUrl": "/media/films/steal-mito-film.mp4", "published": "January 2026", "client": "MITO AI", "externalFilmUrl": "https://www.youtube.com/watch?v=XP7aZQGMREg", "models": [ "Kling", "Nano Banana" ], "tools": [ "MITO AI" ], "makingOfUrl": "#project", "url": "https://www.arantxabarcia.com/work/steal-mito", "summary": "A heist for a shop. Objects for people who build worlds rather than content, taken from a vault by someone who would rather wear the myth than queue for it.", "topics": [ "the heist", "how it was built", "the object" ], "sources": [ "https://www.arantxabarcia.com/work/steal-mito#project" ], "briefUrl": "https://www.arantxabarcia.com/agents/steal-mito.md", "detailUrl": "https://www.arantxabarcia.com/agents/steal-mito-case-study.md" }, { "slug": "miraveo-manifesto", "introduction": "Identity launch · Shot on location", "title": "MIRAVEO", "category": "Commercial", "poster": "/media/miraveo-manifesto-poster.jpg", "caption": null, "video": null, "credits": "Direction — Arantxa Barcia · DOP and edit — Héctor Ramos · Production — Paula Peláez · Motion — Carla de la Torre", "showOnHome": false, "fullFilmUrl": "https://www.youtube.com/watch?v=V3wZk8klOig", "filmUploadDate": "2024-05-22", "published": "MAY 2024", "client": "Miraveo", "models": null, "url": "https://www.arantxabarcia.com/work/miraveo-manifesto", "summary": "The film that launched Miraveo's new identity — shot on location, with a crew, back when everything still went through a lens.", "topics": [], "sources": [], "briefUrl": "https://www.arantxabarcia.com/agents/miraveo-manifesto.md", "detailUrl": null }, { "slug": "willy-echevarria", "introduction": "Fashion campaign · Without a shoot", "title": "WILLY CHAVARRÍA", "category": "Commercial", "poster": "/media/6YJ-4.jpg", "caption": null, "video": null, "credits": null, "showOnHome": false, "gallery": [ "/media/willy-chavarria-armchair.jpg", "/media/willy-chavarria-banner.jpg" ], "published": "OCT 2025", "client": null, "fullFilmUrl": "/media/films/willy-chavarria-film.mp4", "models": [ "Kling", "Nano Banana", "Seedance", "Grok" ], "tools": [ "MITO AI" ], "url": "https://www.arantxabarcia.com/work/willy-echevarria", "summary": "A campaign that was never shot. No sets, no models, no camera — and every frame directed, designed and composed with the same precision as a traditional shoot.", "topics": [], "sources": [], "briefUrl": "https://www.arantxabarcia.com/agents/willy-echevarria.md", "detailUrl": null }, { "slug": "lagaam", "introduction": "Concept campaign · The Summer Window", "title": "LAAGAM", "category": "Commercial", "poster": "/media/6YK-4.jpg", "caption": "CONCEPT CAMPAIGN · LAAGAM 2025", "video": "/media/laagam-preview-loop.mp4", "credits": null, "showOnHome": false, "fullFilmUrl": "/media/films/laagam-film.mp4", "published": "APR 2025", "client": "Laagam", "externalFilmUrl": "https://www.youtube.com/watch?v=yGoOPtLSOok", "models": [ "Runway Gen-3", "Kling" ], "tools": [ "Google ImageFX", "ComfyUI" ], "url": "https://www.arantxabarcia.com/work/lagaam", "summary": "The Summer Window, built around VIXEN, a real Laagam bag. Every garment in it is real and every one of them was worn by nobody. Only the campaign doesn't exist.", "topics": [ "a campaign that was never shot", "putting the real bag back in", "the window", "april 2025" ], "sources": [ "https://www.arantxabarcia.com/work/lagaam#project" ], "briefUrl": "https://www.arantxabarcia.com/agents/lagaam.md", "detailUrl": "https://www.arantxabarcia.com/agents/lagaam-case-study.md" }, { "slug": "mito-reel", "introduction": "Studio reel · Client work", "title": "MITO MANIFESTO", "category": "Commercial", "poster": "/media/7ER-4.jpg", "caption": null, "video": null, "credits": null, "showOnHome": false, "fullFilmUrl": "/media/films/mito-manifesto-film.mp4", "published": "DEC 2025", "client": "MITO Films", "externalFilmUrl": "https://www.youtube.com/watch?v=DdQ7wjkjgKs", "models": [ "Kling", "Nano Banana", "Seedance", "Grok" ], "tools": [ "MITO AI" ], "url": "https://www.arantxabarcia.com/work/mito-reel", "summary": "The studio reel. Every frame in it comes from client work — Little Spain, Movistar, Olaplex, Laagam — made with real direction and real editing, with AI as infrastructure in the middle.\n\nImages that feel shot, not generated.", "topics": [], "sources": [], "briefUrl": "https://www.arantxabarcia.com/agents/mito-reel.md", "detailUrl": null } ] }